Why writing a book commands so much respect among buyers

Why writing a book commands so much respect among buyers

by | Feb 20, 2019 | Books, Business strategy, Content marketing

The world of training, consulting and coaching are full of fly-by-nighters. People come and go. The stayers are few and far between. With good reason. Only the best survive.
Thought leaders are stayers. They are the coaches, trainers, speakers, entrepreneurs that stay in business.
Thought leaders who write books communicate their staying power. When you place your book on the table in front of your client and smile, you are saying, ‘Hey, I’m here for the long haul. I’m an expert, and I am sticking around.

Are you misusing the most valuable assets in your business?

Are you misusing the most valuable assets in your business?

by | Feb 6, 2019 | Content marketing

The first question any publisher will ask you when you pitch your book is, “How strong is your platform?”

What do they mean? They mean how many people follow you or are connected to you on social media, and how many people subscribe to your blog.

Most people are scathing about the value of social media. Fair enough; most social media is trash. So let’s get clear on what I mean about social media as your most valuable asset.