“The road to hell is paved with adverbs”, says the great American writer, Stephen King. I agree. Adverbs are so seductive. They are the sirens of the writer’s world, singing an irresistible melody to lure us onto the rocks and shipwreck our writing. Or, more simply, adverbs undermine the authority of your writing.
It pains me to say this, but some people should not write a business book – or not yet. For some people, now is not the time, and they are best to keep their money in their pocket.
How can you tell if you should write and self-publish a book, or should delay or never write a book? You might be surprised by my answers.
If some or all of the qualities below sound like you, don’t write a book.
You may waste your time and money, and may harm your personal brand. The qualities that make for bad books (but not bad people) follow.