What your book should be about if you want to be a speaker​

Public speaking is an amazing gig. For a start, you can impact hundreds if not thousands of people at a time. Competition is limited since most people would rather die than speak in front of an audience (which is remarkably silly and probably not true). It is fabulous pay – the best speakers get $10,000 for a gig, usually an hour. And, if you are good enough, you get to travel the world.

Professional speakers, such as the award-winning Matt Church, tell me that speakers who have a book are more likely to get a gig when all other things are equal. So, if two speakers are vying for the same gig, Church reckons the one with the book will win the day. I’ll take his word – he’s been speaking professionally for decades.  Read More