Do you feel uncomfortable with the mere suggestion that it is possible to write a blog to a formula? Many writers do. It’s like painting by numbers or using a colouring book instead of just drawing freehand. It’s an automatic creative fail, isn’t it?
I was fascinated to see the stationery shop, Officeworks, launch a marketing campaign called Time to Write. As a content marketing campaign, which combines the benefits of information for consumers and sales opportunities for Officeworks, it’s pretty good – but not faultless. I thought I would unpack it for my Sticky community as an example of what you might do, and not do, in your own blogging campaigns.
Professional writers have wings. Hacks. Apps. Tricks. When you write for a living, you want to get past the barriers – fear, the first sentence, the blank screen – as fast as possible so you can meet your deadline. Knowing this, app developers are out there trying to help us. Don’t you just love ’em! I’ll include some I use, some I’ve heard about and haven’t tried, and some I’ve discovered in writing this story. If you try them, please tell me what you think of them.
In minutes, I am heading for my weekly restorative yoga class. In this class, I become my opposite. Not doing, being. Not rigid, yielding. Not active, passive. Not striving, but surrendering. When I walk in, I lie down on my mat, the first thing I take is a big breath and sigh. Aaaah, home. It is time to pause.
I’ve made a living from doubt (I’ll explain shortly). I’ve frolicked in its bounty and have cried under its lash. Doubt can be cruel and merciless, and hold us back. It can be the burning sun in a waterless desert. It can be an icy wind that whips away our cloak of confidence. We want to run from self-doubt (I am sure that is not just me). We want to bathe in the cool, clear waters of conviction. But conviction is dangerously beguiling. US President Donald Trump has risen to power by promising rubbish with great conviction.