Make the audience the hero
The High Tea Society is an accidental masterpiece. Well, not completely accidental. It’s just that the website’s founder, Michelle Milton, never really expected her creation to turn into such a runaway success.
With an audience of 70,000-plus, the High Tea Society is a content marketing case study: how to build an audience, turn them into a community of raving fans, and turn the whole gig into a money-making venture.