When did we all become too busy to click our mouse twice?
Who knows! But today, we live in a one-click world. We just don’t want to take up too much time pressing our index finger down too often, it seems (I’m as guilty as the next woman).
I love uncovering content marketing innovators, and AroundYou is my latest discovery.
Watching the locals rushing hither and thither, the website’s founder, Mike Dovey, knew plenty of exciting stuff was happening in his new home suburb – he just didn’t know what.
A simple way of describing content marketing is that it is an opportunity to show what you know; to show, not tell.
I may tell you that I am an expert in content marketing and media relations, but you are unlikely to agree until you see some evidence.
By now you are probably using content marketing to generate leads for your business. But what many companies overlook is the opportunity to leverage their content marketing effort to gain media coverage.
Appearing in the media on a frequent basis gives you the opportunity to target new markets – ones that lift your business to the next level.