by admin | Nov 26, 2014 | Content marketing
A single off-the-cuff comment on social media led to one of the best branding-building moments in the growth of cult ice-cream company, Gelato Messina, as co-founder and director, Declan Lee, explained at a digital marketing event, ADMAEngage 2014 (Melbourne), on Monday.
by admin | Nov 26, 2014 | Content marketing
When you write a blog post, you want people to read it, right? What happens when you spend hours writing your masterpiece and find that very few people have actually read it, shared it, or commented on it?
by admin | Nov 26, 2014 | Content marketing
What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is driving real results.
by admin | Nov 20, 2014 | Content marketing
Only 24% of marketing professionals judge their own content marketing to be ‘effective’ or just 5% say ‘very effective’, the survey of 251 Australian respondents from small, medium-sized and large companies, found.
by admin | Nov 19, 2014 | Content marketing
By Gregory Ciotti
Books, written well, are a cohesive learning experience.