by admin | Sep 24, 2014 | Content marketing
Tell a story every time you write. That’s right. Put in characters, drama, a plot, and break it into three acts. You really can do it, and there is a really good reason to try.
by admin | Sep 24, 2014 | Content marketing
A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty.
by admin | Sep 24, 2014 | Content marketing
We have to get over the idea that corporate-paid editorial is by definition bad and dangerous, says newsman-turned-content-marketer Adrian Michaels
by admin | Sep 17, 2014 | Content marketing
I love sweeping generalisations, especially when it comes to all things concerning women.
by admin | Sep 17, 2014 | Content marketing
By Peter Swan
A passer-by happens upon a drunk searching for a lost wallet under a streetlight. With nothing in plain sight, the passer-by asks “Where did you drop your wallet?”. “Over there,” gestures the drunk across the street, “but I’m looking here because this is where the light is.”