What’s so hard about leadership communication, anyway?
Is management really so very hard, I was asked the other day. Isn’t it just a matter of a bit of sensitivity to other people, and everyone getting on with their job?
Mouthy chick
To distract myself from a recent long and boring (but eminently worthy) meeting, I chatted in the break with a mate of mine about a “friend”
Five ways social media can help drive sales
New data has answered the number one question in the minds of business leaders: Can social media drives sales?
Magnetic secrets: Start at the exciting bit.
Imagine you’re gossiping (for men, read talking about sport) with your best mate. “Did you hear about Sue’s husband?” might be your opening gambit. Or, “Did you see Carlton finally won a game?”
How good is that? Narrow your audience
The narrower your audience, the more successful your content marketing effort will be.