By Lydia Vogtner
I don’t like the term ‘content marketing’ because when it’s used with certain people – and/or without proper context – it can cause confusion or be potentially meaningless.
It’s a common term among marketers but not my target audience. I have never heard a client or prospective client use the term ‘content marketing’, particularly when talking to me in initial conversations about their needs and goals.
Read more at business2community.com.
You might also like
Why LinkedIn has become a content marketing platform: Matt Tindale
Content marketers are facing a new challenge, marked by the emergence of LinkedIn this month as a fully-fledged content marketing platform. Read more
Structure your book without sacrificing creativity
Writing is like running. Authors need to warm up their creative muscles every time they sit down to express themselves. The structure that you apply to your writing process and Read more