The Content Marketing Institute has discovered from its research that a lot of marketers have a hard time understanding the discipline of a content strategy.
One of the CMI’s favourite experts on the subject is Jonathon Colman, who is a content strategist at Facebook, a blogger and author of the now-infamous Epic List of Content Strategy Resources — for those who want to take a deep dive into the subject.
You might also like
Don’t make these 9 common SEO mistakes
SEO is only one way to get your content found, but it’s essential for content marketers to understand the basic principles. Read more
Planning laws: Seven changes that developers want
Widespread community opposition has so far derailed efforts to make radical changes to planning laws in New South Wales and the Australian Capital Territory, but this has not deterred Read more