By Bri Williams
Can making life more difficult for your customers work to your advantage? In this world where keeping it simple is the mantra, is there an upside in doing the opposite?
So asked author and NYU Stern Associate Professor of Marketing Adam Alter in his presentation to Melbourne’s Wheeler Centre earlier this month, “When is Keeping it Simple, Stupid not the best approach?”
Alter put forward the case that bursts of “artificial complexity” can shake people out of their stupor.
You might also like
The 90-minute plan to revitalise your content marketing
Here’s some good news: if you’re looking to revitalise your content marketing, there is much that you can accomplish in just 90 minutes. Read more
Leading women in content marketing
Women are among the leading lights of the emerging field of content marketing, says Sarah Mitchell, a former journalist, who is one among those women. Mitchell, the head of content strategy Read more