Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
19.5.14

When making it hard for customers is a good thing

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Bri Williams

Can making life more difficult for your customers work to your advantage? In this world where keeping it simple is the mantra, is there an upside in doing the opposite?

So asked author and NYU Stern Associate Professor of Marketing Adam Alter in his presentation to Melbourne’s Wheeler Centre earlier this month, “When is Keeping it Simple, Stupid not the best approach?”

Alter put forward the case that bursts of “artificial complexity” can shake people out of their stupor.

Read more.

 

You might also like

Is there an “ideal” platform for writing a book?

We face a risk with searching for the ideal platform to write our book that we may end up spending our writing time endlessly surfing instead of actually writing. This Read more

Don’t leave the chicken out of your coq au vin

A deleted blog is a dead blog. And that’s blog hell.

All your wisdom, lost. All opportunity for conversation and connection with your readers, gone.

Read more