By Bri Williams
Can making life more difficult for your customers work to your advantage? In this world where keeping it simple is the mantra, is there an upside in doing the opposite?
So asked author and NYU Stern Associate Professor of Marketing Adam Alter in his presentation to Melbourne’s Wheeler Centre earlier this month, “When is Keeping it Simple, Stupid not the best approach?”
Alter put forward the case that bursts of “artificial complexity” can shake people out of their stupor.
You might also like
Breaking out of boring: Tell unexpected stories
What does a brand known as buttoned up and boring do to broaden its appeal? One great model for inspiration is LinkedIn, Read more
Walk Your Book: How to Exercise While You Write
Sitting down may be as bad for you as smoking. We would all like to spend less time sitting down and more time moving, right? And if you are writing Read more