by Josh Haynam
BBC Proms, a music festival put on by the BBC, created a quiz to promote the eight-week-long music festival, and it was a hit on Twitter.
In just a few hours, the quiz was viewed more than 10,000 times, and it prompted fans to post screenshots of their quiz results to share proudly with the world.
However, for every success like BBC’s quiz, there are many more failures, including terrible quizzes that have fallen flat.
Discover the best methods for building amazing quizzes that generate response and traffic.
You might also like
Who, how, and why: Three keys to successful content marketing
What breaks the good content marketers away from the pack is their ability to tell a story – and to tell that story to the right people Read more
The magic mix of music and meandering, and how a ditty can sell a brand
Music and marketing are good friends; they have been for a long time. How many of us still belt out a bit of "de, de, de Decore..." into a shampoo-bottle Read more