Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
20.8.14

Three lessons from a titan of copywriting

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Great writing still rules. And those who spend more time storytelling and less time figuring out the next big “Ninja technique” will be the winners for the long haul.

Ninja techniques create revenue events. Great copy and creative approaches create businesses, as Brian Kurtz explains at Copyblogger.

 

You might also like

Why a press release is worse than useless

If you want a journalist to write about you, your messages or your company, the press release is your worst enemy.

Although the idea of the press Read more

Q&A: Fiona Allen, GM Marketing, Medibank

How can marketers get buy-in from the C-suite, and how can marketing influence sales strategies? Read more