As the internet and business worlds continue to integrate, many companies are switching from outbound (or “interruption”) marketing to inbound marketing, which provides businesses with an effective way to organically attract customers and build lasting relationships.
However, the use of interruption marketing is not necessarily obsolete. Jennifer Edwards explains here.
You might also like
Why ANZ’s social media experiment, BlueNotes, is an important moment in Australian content marketing
On a trip to Silicon Valley last year, Mike Smith, the CEO of ANZ Banking Group, was turned on to social media. Read more
What’s so hard about leadership communication, anyway?
Is management really so very hard, I was asked the other day. Isn’t it just a matter of a bit of sensitivity to other people, and everyone getting on with Read more