Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
27.8.14

Six lessons from Pandora’s box of behavioural tricks

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Bri Williams

I’m a fan of the online music streaming service Pandora. Not only is their business based on an amazing algorithm that selects only those songs that share something in common with others you like, they have also been clever about how to engage their customers through behavioural techniques. They have turned what could have been a major irritation for customers into a service.

Here’s how.

 

You might also like

Does content marketing work for “boring” industries?

Suffering insomnia? Here are some magic words that will put you to sleep in seconds: superannuation; accounting; balance sheet; facilities management in commercial office buildings; storage.

But Read more

How ‘Power followers’ avoid being manipulated

Last Sunday, I realised I’d been manipulated. As a ‘power follower’, who is determined to ask questions of our leaders and society no matter how uncomfortable they may be, I Read more