Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
25.2.14

Quality trumps quantity, says founder of the Content Marketing Institute

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

There’s a bit of a debate about quality and quantity.

I passionately agree with the founder of the Content Marketing Institute, Joe  Pulizzi, when he told AdNews recently that quality is trumps.

However, one of the most successful content marketing tech-heads in the world, Neil Patel, disagrees.

Damn. I think that just means quality AND quantity.

 

Photo: Joe Pulizzi, founder of the Content Marketing Institute

 

You might also like

Great content is the least of your worries

If a brand wants to do more than traditional advertising, what would you recommend? The natural answer is: Read more

Are you too obsessed with measuring your content marketing?

The measurement tail is wagging the marketing dog - and it’s turning your content marketing into a dog. Unfortunately, few marketers have the insight needed Read more