How can marketers get buy-in from the C-suite, and how can marketing influence sales strategies?
Fiona Allen, general manager – marketing, product & digital at Medibank talks about aligning sales and marketing tactics and how to overhaul a brand image.
See more at kingcontent.com.au.
You might also like
How to use data to create content that deepens customer relationships
A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to Read more
Why content is a great marketing tool for women
I love sweeping generalisations, especially when it comes to all things concerning women. Read more