How can marketers get buy-in from the C-suite, and how can marketing influence sales strategies?
Fiona Allen, general manager – marketing, product & digital at Medibank talks about aligning sales and marketing tactics and how to overhaul a brand image.
See more at kingcontent.com.au.
You might also like
Four reasons your content marketing strategy is failing
Content marketing’s easy right? All you need to do is write a blog, post it to your site and watch all your new customers roll in right? Read more
Five kick-arse awesome acts to save our planet (and make your blog a disaster)
Are you guilty of overpromising? I am. And I realised the full extent of my descent into this murky, desperate habit when I dropped into my favourite bookshop, Readings in Read more