Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
20.8.14

Marketing research: How enterprises structure, scale, and spend on content

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

While the vast majority of organisations seem to be adopting content marketing in some shape or form, there are several particularly challenging questions that continue to confound them.

Michele Linn investigates at the Content Marketing Institute.

 

You might also like

Nine blog and content marketing tools you will use every day

Creating content isn’t an easy job, which is why it’s nice that companies have finally become aware that they can’t just pepper the internet with useless articles that have Read more

Why you should hate the elevator pitch (if you don’t already)

I remember reading a dating book at one stagein my life (don’t ask) and the author offered some sage advice about what to talk about on a first date Read more