Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
20.8.14

Marketing research: How enterprises structure, scale, and spend on content

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

While the vast majority of organisations seem to be adopting content marketing in some shape or form, there are several particularly challenging questions that continue to confound them.

Michele Linn investigates at the Content Marketing Institute.

 

You might also like

Be chatty, or the Hummingbird will pass you by

When Google changes our world, content marketers must follow. [Read more...] The latest iteration of Google’s algorithms, called Hummingbird, released late last year, has implications for Read more

Content marketing for the naturally reticent

Annie Bolitho is an expert at facilitation. The more complex the issue and the more diverse the stakeholders, the happier Bolitho is to help.

Naturally reticent about Read more