Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
22.10.13

King Content opens in Melbourne, and other news

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

A Sydney content marketing agency, King Content, (and occasional employer of this journo — disclaimer) is setting up an office in Melbourne.

This is good news for journalists (so far, most content marketing jobs have been in Sydney), and for Melbourne businesses that are struggling to find an agency to handle their content marketing campaigns.

Meanwhile, content marketing is catching on in the sportswear industry, with a major European brand launching a new campaign with a suite of printed travel books. Interestingly, Thames & Hudson was a partner in the print project, suggesting that content marketing in the traditional print publishing industry is entering a new era.

Is content marketing advertising? Not if it is done properly, I reckon, so it is interesting to see The Guardian newspaper discuss this issue, and arriving at a conclusion that I am in agreement with.

 

 

You might also like

Three fail-safe tactics to avoid media coverage going pear-shaped

Fast-growth companies often attract media coverage whether or not they want it.

The phone starts ringing when a company attracts venture capital, wins a blue-chip client, or Read more

How to use data to create content that deepens customer relationships

A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to Read more