Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
8.10.14

How to put together an editorial calendar for content marketing

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Michele Linn

As a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into action?

Next to developing buyer personas, I think the most useful exercise to help you think like a publisher is creating an editorial calendar. Here’s how.

 

You might also like

Content marketing strategies you can steal

What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional Read more

Journalist tips: How to write your profile

Do you remember your first byline? I do. It was 1993, and I bought six copies of The Canberra Times, which had published my 1200-word feature about food fads, and Read more