Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
8.10.14

How to put together an editorial calendar for content marketing

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Michele Linn

As a content marketer, you have no doubt heard that marketers need to “think like publishers,” but how exactly does that translate into action?

Next to developing buyer personas, I think the most useful exercise to help you think like a publisher is creating an editorial calendar. Here’s how.

 

You might also like

Treat your audience with respect

Media is a tough business. Every day starts from scratch and, in the broadcast media every second of the day has to be filled with content. Consumers are fickle – Read more

Lou Reed: Just a perfect purple cow

Rock ‘n’ roll legend, Lou Reed, who sadly died on Monday, was a great example of the “purple cow” Read more