Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
21.1.15

Help fix content marketing in 2015

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Like a train without brakes, content marketing is on the brink of careering out of control.

I don’t want to rain on your parade. In principle, everything about content marketing is good.

The job of content marketers is to inform, entertain and engage customers and potential customers. Today, consumers are just too sophisticated and informed for old-style marketing with its inane messages.

Read more.

 

 

You might also like

The Remarkable Power of Finishing

As a journalist, I became a finishing expert. I wrote and published about 80,000 words a year. At first, finishing a story was a huge challenge. It took me a Read more

Why the “digest” is your friend

Every midnight, ABC radio presenter, Tony Delroy, presents “Tomorrow’s news tonight”, a segment in whichhe presents the front page headlines and stories from the major newspapers in every city. Read more