By Kath Walters
Like a train without brakes, content marketing is on the brink of careering out of control.
I don’t want to rain on your parade. In principle, everything about content marketing is good.
The job of content marketers is to inform, entertain and engage customers and potential customers. Today, consumers are just too sophisticated and informed for old-style marketing with its inane messages.
You might also like
How to use data to create content that deepens customer relationships
A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to Read more
Are you taking too long to write your blog?
You can write a blog in 20 minutes. D’you want to know how? Start 20 minutes before the deadline.
We give ourselves way too much leeway with Read more