By Kath Walters
Like a train without brakes, content marketing is on the brink of careering out of control.
I don’t want to rain on your parade. In principle, everything about content marketing is good.
The job of content marketers is to inform, entertain and engage customers and potential customers. Today, consumers are just too sophisticated and informed for old-style marketing with its inane messages.
You might also like
The Remarkable Power of Finishing
As a journalist, I became a finishing expert. I wrote and published about 80,000 words a year. At first, finishing a story was a huge challenge. It took me a Read more
Why the “digest” is your friend
Every midnight, ABC radio presenter, Tony Delroy, presents “Tomorrow’s news tonight”, a segment in whichhe presents the front page headlines and stories from the major newspapers in every city. Read more