Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
21.1.15

Help fix content marketing in 2015

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Like a train without brakes, content marketing is on the brink of careering out of control.

I don’t want to rain on your parade. In principle, everything about content marketing is good.

The job of content marketers is to inform, entertain and engage customers and potential customers. Today, consumers are just too sophisticated and informed for old-style marketing with its inane messages.

Read more.

 

 

You might also like

Impassioned or biased: Which one are you?

Having a strong view without offending someone is impossible. Perhaps you take exception to my last sentence. If so, I've proved my point. When we talk about what we know Read more

Tips for influencing an “influencer”

L Williams is an “influencer” as well as a freelance writer and editor. That means she reviews and recommends new products and services. Read more