By Jay Baer
We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC: employee generated content.
After all, your employees understand the company and (should) understand what customers need and want to know about the company. Further, content from employees is often more trusted than content from the organisation itself.
Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time.
You might also like
artsHub: a great example of content marketing
I was talking about content marketing with an artist friend of mine over the weekend, Sarah Parker, and she suggested I look at artsHub as a great example of the Read more
Can content really be marketing?
Deep in my journalist’s heart is a grave concern about content marketing. Is it a subterfuge? If our underlying motivation is to lure our readers into Read more