Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
25.2.15

Does content marketing work for “boring” industries?

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Suffering insomnia? Here are some magic words that will put you to sleep in seconds: superannuation; accounting; balance sheet; facilities management in commercial office buildings; storage.

But what if that is your gig? What if you are responsible for the content marketing campaign in any one of those so-called “boring” industries? Can you write “sticky” stories that your readers simply must read right now, this minute, if that’s your brief?

Read my case study at NewsModo.

 

You might also like

The secret to asking the right questions: Follow the story

Do you remember a TV character called Columbo? He was a detective with one squinty eye who was a master of questioning his suspects. He was pretty awkward himself. He Read more

Why LinkedIn has become a content marketing platform: Matt Tindale

Content marketers are facing a new challenge, marked by the emergence of LinkedIn this month as a fully-fledged content marketing platform. Read more