By Kath Walters
Suffering insomnia? Here are some magic words that will put you to sleep in seconds: superannuation; accounting; balance sheet; facilities management in commercial office buildings; storage.
But what if that is your gig? What if you are responsible for the content marketing campaign in any one of those so-called “boring” industries? Can you write “sticky” stories that your readers simply must read right now, this minute, if that’s your brief?
You might also like
Get out of your blogging rut
There’s a lot of ways to write a story. A blog is an online form of what we journalists call opinion Read more
Three indispensible templates for under-resourced content marketers
The volume of “helpful tools” for content marketing is getting to tsumani proportions. I used to be touched; now I am overwhelmed.
Today, I have just one Read more