Why do we read a story? Or perhaps I should ask, why do we read a story NOW?
Timeliness is a key element of what makes a story engaging – or sticky, as I prefer to say.
We click on a story and read it right now if we feel that we really must have the knowledge within it this very minute.
Here are some reasons a story might be timely.
You might also like
The story behind the story: Brand values that rock your content marketing program
When it comes to content marketing, the stories you publish work a lot harder than you might realise. A content marketing program does a lot more for your brand than Read more
Snapchat: Do you need another social media marketing channel?
Marketers are watching the explosive growth of the latest social networking phenomenon, Snapchat. The social app now shares more than 350 million photos every day. Read more