It can be daunting to get buy-in from executive staff and team members who may not be well versed in content marketing. Don’t call everyone into a conference room and force a PowerPoint presentation on content marketing strategy down their throats.
Instead, gamify it, suggests Allen Graves at Content Marketing Institute. Read more.
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Is it time to step back and reassess content marketing?
Just because we are all doing content marketing doesn’t mean we should not think about whether or not it is the right strategy.
My thoughts about what Read more
Don’t leave the chicken out of your coq au vin
A deleted blog is a dead blog. And that’s blog hell.
All your wisdom, lost. All opportunity for conversation and connection with your readers, gone.