It can be daunting to get buy-in from executive staff and team members who may not be well versed in content marketing. Don’t call everyone into a conference room and force a PowerPoint presentation on content marketing strategy down their throats.
Instead, gamify it, suggests Allen Graves at Content Marketing Institute. Read more.
You might also like
Want media coverage? Write a letter to the editor
Want to know an inside secret about the world of publishing? Most newspapers and magazines run letters and opinions pages, and most struggle to fill them. Read more
Brexit: A sad failure of followership
It’s hard not to blame Britons for voting themselves into decades of misery and regret with their choice to exit the European Union. The decision looks so clearly divisive, costly Read more