Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
15.4.14

Content marketing is a long-term commitment, not a campaign

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behaviour?

John Hall investigates for Forbes.

 

You might also like

Content is King: Management Today

Check out this story about content marketing, published in ManagementToday, the Australian Institute of Management's magazine, in which I am quoted. It looks at the trends in content marketing. Read more

Would you like a Facebook joke with that? Comedian Jordana Borensztajn on being creative online

It was not a good date; it was an awful date. Jordana Borensztajn, former journalist and self-confessed social media obsessive, had met the guy online – “of course”.

Read more