Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
15.4.14

Content marketing is a long-term commitment, not a campaign

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behaviour?

John Hall investigates for Forbes.

 

You might also like

Disagreeing agreeably: Advice for misfits

I’m a professional misfit.

The media, at its best, is about independent critical thinking. Challenging stuff is the misfit’s role because it’s harder to be challenging Read more

How you become the media with content marketing

In my new podcast with NewsModo, you’ll learn the best way to tackle content marketing.

Highlights include: how your brand can publish your own media; how to Read more