Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
15.4.14

Content marketing is a long-term commitment, not a campaign

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behaviour?

John Hall investigates for Forbes.

 

You might also like

Six lessons from Pandora’s box of behavioural tricks

I’m a fan of the online music streaming service Pandora. Not only is their business based on an amazing algorithm that selects Read more

Heard of Tarax? Guess they shouldn’t have cut their content marketing campaign

Remember The Tarax Show? The reason I mention this TV show for kids that ran for 12 years from 1957 to 1969 Read more