What does a brand known as buttoned up and boring do to broaden its appeal?
One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its brand by telling unexpected stories.
Ann Handley investigates.
You might also like
Is there an “ideal” platform for writing a book?
We face a risk with searching for the ideal platform to write our book that we may end up spending our writing time endlessly surfing instead of actually writing. This Read more
Why content is a great marketing tool for women
I love sweeping generalisations, especially when it comes to all things concerning women. Read more