Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
23.6.14

Breaking out of boring: Tell unexpected stories

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

What does a brand known as buttoned up and boring do to broaden its appeal?

One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its brand by telling unexpected stories.

Ann Handley investigates.

 

You might also like

Three ways to reboot the creative juices

Towards the end of the year, it’s a struggle to keep the creative juices flowing, don’t you find? Read more

Why I hate marketing

We all get sick of our jobs, sometimes, but it is a dark day when you realise your entire profession makes you sick. Read more