Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
23.6.14

Breaking out of boring: Tell unexpected stories

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

What does a brand known as buttoned up and boring do to broaden its appeal?

One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its brand by telling unexpected stories.

Ann Handley investigates.

 

You might also like

King Content opens in Melbourne, and other news

A Sydney content marketing agency, King Content, (and occasional employer of this journo — disclaimer) is setting up an office in Melbourne. Read more

Tearing down the walls

What’s between you and your reader?

When it comes to writing, this is a useful question.

A big part of great writing Read more