The path to business success is often one of personal change.
Jacqui Pretty, the founder of The Grammar Factory, did not set out to start a business offering an editing service. Pretty planned to start a copywriting company. There was just one problem with that idea: she quickly discovered she hated copywriting. Despite her background in the publishing sector, she found writing draining.
“What I found difficult was constantly producing new content,” Pretty says. “I could do that on a short term basis, but it was creatively draining to do that constantly. I didn’t want that to be my business.”