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15.3.17

Impassioned or biased: Which one are you?

As a thought leader, you have strong views. You have based these ideas on years of experience, research and thinking. You know that they make a difference to people because you have seen people change when you train or mentor them, or speak to them from the stage.

These ideas are the fuel that drives you, that sees you leap out of bed in the morning (at least as far as the coffee machine), that gives you the vigour to write your book. It’s your crusade, your reason for doing what you do.  Read More

 
8.3.17

How to decide what to write about

Paralysed by possibilities? The thought leaders I work with – trainers, speakers, coaches – spend a lot of time generating intellectual property. My clients tend to struggle with choosing from too many ideas, not too few. And, since most of us (I include myself here) stew on the idea of writing a book for ages before we sit down to write one, many ideas are jostling in a queue for attention.  Read More

 
1.3.17

Why hiring a ghostwriter is a mistake

Professional writers are wonderful people (if I do say so myself). I am one, after all. Because we write every day, we have a way with words, are experts at finding information, and are efficient at getting the job done. One service professional writers offer is ghostwriting; this means that we write your book but you appear on the cover as the author. Sometimes ghostwriters are credited on the cover underneath the author’s name – By Jane Doe with Kath Walters – for example.  Read More

 
23.2.17

How US President Donald Trump makes writing my blog more fun

I sat down at a café table a month ago and watched my daughter’s eyes brim with tears at the implications of the US President Donald Trump coming to power. The hate, the division and the stupidity floored her. I feel the same.

At that moment, I decided to make sure every blog I wrote this year included a reference to the stupidity of President Trump. My blog is not a political one – it’s about the positioning power of writing business books and blogs – but weaving a reference to President Idiot into all my blogs makes my task more fun.

We are drawn to do what is fun. What is fun, is easier to do. For thought leaders, writing a regular blog is a vital step in building your authority and position, so finding ways to make the job easier and more fun equals a smart move.  Read More

 
17.2.17

Lessons from a chocolate-brown poodle about active voice

About 10 days ago, a chocolate brown poodle ran in front of my push bike, and I couldn’t stop in time. I fell off and ended up in a hospital with a broken wrist and received what the doctors like to call lacerations (horrid gashes) to my knee and my forearm. Ouch.

I am not writing this to bring a tear to your eye. Well, that’s not true. I do want you to feel my pain (a little). I prefer you to worry more about me than about the chocolate brown poodle for example. (He is alright by the way.) And so I wrote this first couple of paragraphs in the active voice.

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1.2.17

How to write so you won’t get sued

When you enter the world of publishing, you enter the world of media, copyright and intellectual property law. The biggest risk is that you will defame someone, and they will sue you. I try not to discuss stuff that can go wrong as a writer; most people are already terrified of publishing.

However, this is important because it’s easy to make a slip up that might land you in court, paying a fine, or pulping your book. We publish to build our reputation, not to have it trashed. In the world of social media trolling, you might think that no one cares. They do.  Read More

 
21.12.16

Your Xmas Gift: Time to think

One of the biggest gifts of Christmas is our collective decision to take some downtime. It gives us time to think and reflect. Sure, we seem to have to work ourselves into a lather of busyness before giving ourselves permission to rest. But then we try – en masse – to chill out.

The fact that we all let go of our to-do lists at the same time shifts the energy. We can breathe, notice the sun, smile … maybe even stop swearing at the traffic.

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16.11.16

Would your book pass the ‘Shredder Test’?

There is a growing trend for experts to write books, but few have written a book series. Business development expert, Robyn Haydon, is the exception.

Haydon is an early adopter of self-publishing. She wrote her first book 10 years ago, and used it to launch her consultancy.

‘I’m a business development advisor for people who go after large customers and contracts in multiple millions of dollars. I help people who want training and coaching to write winning proposals, and I also work with them on the proposals themselves.’  Read More

 
2.11.16

Every day without a business book is costing you money

How does an additional $120,000 revenue sound to you today?

Authors I have interviewed have earned at least $120,000 more in revenue after publishing their books. Instantly? No, not instantly. But over time, their books have led to a sustained revenue lift of $120,000.

That is one reason why every day that passes without you writing and publishing your business book is costing you money. But there are more reasons.  Read More