Have you noticed how confronting it is to put your ideas down on paper? We believe we are an expert until we start writing.My clients often tell me they experience a sinking feeling as they write: a feeling of unworthiness. A question arises in their mind along these lines: Who am I to write this blog or book? Read More
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Here's your weekly dose of sticky content tips.
Rant, whinge, whine, barely transparent sales pitch, waffle, unconvincing – we don’t want our blogs (or book) to qualify for those epithets. Powerful blogs are both persuasive and respectful. They outline the views of the author, then give readers all the arguments in a debate, including those on the opposing side. They leave the reader (that’s us) to decide for ourselves if we agree. Respect, right? Read More
Do we need another blog? It’s a question that I get asked a lot. Fair enough. Given that there are 2.5 million blog posts a month, you might wonder if we do need another blog.
My answer is ‘yes’, of course. I am a blogger. But if you have any doubts, I would like to lay them to rest with my list of 21 reasons why blogging will never die. And once you have put aside your doubts, you can focus on how to start your blog, keep it going and make it the best it can be (which I personally think is a better use of your time). Read More
I’m not the only business book blogger out there who can help you write. Because I spend a lot of time reading about writing books, I’ve discovered some of the best sources of wisdom around the world. If you follow me on LinkedIn and Twitter, you’ll know that I share content from other bloggers every day. Some marketers (not all) might say that if I introduce you to these other book writing experts, you might decide someone else’s blog is better for you than mine. I’ll lose you. And I’d miss you. Read More
Sitting down may be as bad for you as smoking. We would all like to spend less time sitting down and more time moving, right? And if you are writing a book, you are probably already worrying about what’s going to become of your bum (or is that just me?)
Some might insist that writing is a sedentary occupation. But advances in technology mean it doesn’t have to be. With a few tips, you can write your first draft while you are walking, gardening or having coffee with a friend. Read More
The Leprechaun of Irish folk-law, a cobbler by trade, has a secret stash of gold. If you catch him, he has to tell you where to find the gold. Ideas are like that; if we catch them, they must reveal their gold. But like those little green men, they have an irritating way of disappearing when you need them most. They seem solid, but if we don’t hold on to them for dear life, they are here one minute and gone the next. Read More
I found myself at a ‘rock bottom’ recently. By that, I mean I felt very low. I got to a point where I lacked energy and ideas. I simply didn’t know what to do next. Does this ever happen for you? I know authors can find themselves in this place. It’s a dark place in which all options seem blocked off. In my case, it is often a matter of thinking myself into a corner. And once there, I become as terrified as any cornered wild animal. Read More
Respectful authors credit the sources of their ideas and information. Proper attribution helps us to address our feelings of uncertainty as writers of blogs and books (such as feeling like an imposter). Quoting our peers and other great thinkers and writers positions us alongside them; it’s good for our credibility. And, of course, it puts us on the moral high ground should anyone rip off our ideas and claim them as their own. Read More
The swashbuckling red-headed author, Jason Fox, springs to mind when thinking about writers who have a distinctive voice. He writes like a modern-day gentleman pirate-on-a-mission, captaining a fine ship on a mysterious quest, laughing heartily as the faint-hearted jump overboard.
Lois P Frankel, author of Nice Girls Don’t Get the Corner Office, is another shining example of a Clarion writer’s voice. Hers is a no-nonsense, hard-hitting tone that is ever so slightly scathing. She pulls apart the myths that hold women back from triumphing in the workforce with all the delight of a kid de-winging a fly. I nearly replaced that horrible image, but I had to leave it there. It seems to fit. Read More
That question is a show stopper. That doubt keeps us from putting words on paper and publishing them. But I love the question, too; anyone who worries about it brings integrity and humility to their book that, I guarantee, will make it a beautiful, ‘sticky’ book.
To step up to the task of writing and sharing our wisdom with the world, we must find an answer to this question. Read More