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2.11.16

Every day without a business book is costing you money

How does an additional $120,000 revenue sound to you today?

Authors I have interviewed have earned at least $120,000 more in revenue after publishing their books. Instantly? No, not instantly. But over time, their books have led to a sustained revenue lift of $120,000.

That is one reason why every day that passes without you writing and publishing your business book is costing you money. But there are more reasons.  Read More

 
 
19.10.16

How I used focus ‘hacks’ to write a book in 90 days: Author Renee Giarrusso

For leadership and communications expert, Renee Giarrusso, writing a book in 90 days meant some personal sacrifice. Her busy training practice meant the only hours she had to write were outside business hours. This is time she usually spends doing yoga, cooking or relaxing with friends and family.

Given the sacrifices she was making, Giarrusso didn’t want to mess around. She puts a high priority on personal time, so she promised herself that her sacrifice would not go beyond 90 days.

Of course, we are all human. Our best intentions are distressingly easy to derail, especially in the evening and on the weekends. Giarrusso was ahead of herself; she outwitted any self-defeating tendency to frig around. Here’s how she hacked her focus:  Read More

 
11.10.16

The transformative power of writing your book

For Vicki Saunders, holding her first book in her hand was the greatest achievement of her life.

Called SPONSORSHIP FOR ATHLETES, Saunders’ book meant that life could be different – for her as well as her readers.

She says: ‘So many things in my life had been incomplete. I had given up. I got academic scholarships, career opportunities, and placements, but I quit them all when they got hard or boring.’  Read More

 
27.9.16

Can anyone write a (great) book in 90 days?

Ninety (90) days is a generous time frame to write a great business book. And the faster you write it, the better it will be.

Most would-be authors don’t believe me when I tell them they can write a book in 90 days. Three years sounds more realistic to their ears. They are tempted to believe me, but they have a niggling suspicion that keeps undermining their belief – it wouldn’t be a book worth reading. How could it be a quality book?  Read More

 
13.9.16

How to handle criticism of your book

When novelist Richard Ford read Alice Hoffman’s reaction to his book, The Sportswriter, in The New York Times, he reacted to the insult by shooting one of Hoffman’s books full of bullets. Among Hoffman’s offending comment about Ford’s book was this one “… it suffers from a lack of compelling action and an emphasis on Bascombe’s dry meditations that obscures and minimises the complex domestic structure the author initially presents.”  Read More

 
6.9.16

How personal can your business book be?

The next sentence comes with a warning – it’s going to be boring and slightly annoying. Here goes: I’m a dedicated yoga practitioner. On the weekend, I went to three classes – breathing, and stretching deeply, and calming my mind.

Did you want to stop reading after the first few words? Did you feel a little jacked off at the underlying smugness of my words. For the rest of you, the question that instantly popped in your mind is ‘So what?’

 Every reader has a finely tuned radar for pointless personal stories. Here’s another version of my personal story.
 
30.8.16

The secret to asking the right questions: Follow the story

Do you remember a TV character called Columbo? He was a detective with one squinty eye who was a master of questioning his suspects. He was pretty awkward himself. He had a limping gait and kept his head cocked on one side. He wore a crumpled overcoat. His targets often underestimated him. And that is the way he liked it. He’d ask them questions that seemed stupid. Then, just as they were leaving the interview, he’d say, ‘Just one more thing.” And he’d fix them with his squinty gaze and ask a killer question that showed up everything they were saying as a lie. I loved Columbo.  Read More

 
24.8.16

Is ‘wibble-wobble’ a desirable quality in your book design?

Poor design and printing can really let your book down. You have gone to all the trouble to write 25,000 to 45,000 words; now put some effort into the presentation of your ideas. I’ve been known to reject a book, even though I wanted to read it, because of poor design. Of course, I might be biased. In a former life, I was a graphic designer and a print-production manager – I’ve got baggage.

There are a few classic errors that really scream ‘amateur’ when it comes to design and printing. And wibble-wobble – or the lack thereof – is one of them.  Read More

 
16.8.16

The path to business success: Write a book

The path to business success is often one of personal change.

Jacqui Pretty, the founder of The Grammar Factory, did not set out to start a business offering an editing service. Pretty planned to start a copywriting company. There was just one problem with that idea: she quickly discovered she hated copywriting. Despite her background in the publishing sector, she found writing draining.

“What I found difficult was constantly producing new content,” Pretty says. “I could do that on a short term basis, but it was creatively draining to do that constantly. I didn’t want that to be my business.”

 Read More