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Here's your weekly dose of sticky content tips.

22.3.18

How to use ‘pace’ when you write

Have you ever had a friend who walked too fast or too slow? Some days, it is a little irritating. Some days, it’s infuriating. Your pace as an author can have the same effect on your readers. If your story or ideas unfold too slowly, your readers get bored. If your story moves too fast, your readers get lost. Either way, the outcome is the same: they close your book (or click away from your site).
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8.3.18

Book promotion tips that money cannot buy

Every author needs Chutzpah. Isn’t Chutzpah a lovely word? It’s Yiddish, and it means audacity (for good or bad). Cheek. Insolence, even.

Today, of course, is a day for women the world over to get their Chutzpah on – it’s International Women’s Day. It is the day we women stand up and back ourselves.  Read More

 
22.2.18

Is ‘wibble-wobble’ a desirable quality in your book design?

Poor design and printing can really let your book down. You have gone to all the trouble to write 25,000 to 45,000 words; now put some effort into the presentation of your ideas. I’ve been known to reject a book, even though I wanted to read it, because of poor design. Of course, I might be biased. In a former life, I was a graphic designer and a print-production manager – I’ve got baggage.

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14.2.18

Secrets of Creativity: Action keeps the darkness away

Creativity is a strange chariot. Creativity likes activity, not standing still. If I make a single observation about all the creative people I have ever known, it is that we find it hard to rest. When the chariot comes to a standstill, we start to fret.  Read More

 
31.1.18

Are you ready to share your expertise by writing a book?

Money is a remarkable motivator (at least for me). But it’s not likely to sustain you through the journey of writing a book. Business growth and financial freedom come from publishing. I’ve seen this again and again. But it does not fuel authors through the creative process. What does is a readiness to share your expertise.  Read More

 
17.1.18

How to live a more creative life starting today

In my late 20s, I had to give up my first career as an artist for health reasons. It was a shock to my identity – I loved being an artist.

Still, I was never a traditional artist. As far as many people were concerned I wasn’t an artist at all. I made screen-printed posters, some on commission, some for myself. I worked in community groups helping others to make posters. I wasn’t a ‘true artist’, meaning I wasn’t starving amid my oil paints in a garret somewhere.
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6.12.17

Publishing Power

Publishing is a relationship builder.  In April this year, I got a contact request via LinkedIn. With it came a note. ‘Enjoyed your article on being worthy to write a book, Kath. I’d like to connect.’ Done. I thanked Mike (it’s his real name) for the feedback and asked him to let me know if I could help in any way.

In August, Mike came back to me: ‘Hi Kath, ‘I “may” write a book, let’s have a chat on the phone.’
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22.11.17

Not good enough: How to (sometimes) conquer the long, dark night

I’m feeling fantastic. Now. Half an hour ago, I was feeling the weight of the world upon me. Feeling ‘not good enough’ is a physical feeling as well as an emotional one. My skin zings with an uncomfortable sensitivity, and my nerves jolt me when I least expect it: whenever I relax.

Feeling fantastic is physical too. My shoulders relax, and my spine straightens. I smile to myself and at others. I take deep, satisfying breaths.

How can that happen? How can I shift from a not-good-enough mindset to radiant, energetic and joyous in 30 minutes? And why does it matter to us as authors?  Read More

 
8.11.17

The Remarkable Power of Finishing

As a journalist, I became a finishing expert. I wrote and published about 80,000 words a year. At first, finishing a story was a huge challenge. It took me a whole day to write 700 words and more time to do the interviewing and research. I just couldn’t say goodbye to a story until I thought it was perfect.

And you know what? It was never perfect. Every story needed some editing. Sometimes my editor asked me to get more information, or check a fact, or clarify my meaning. Sometimes I’d been so busy getting the words right that I added up some numbers in the story incorrectly. Huh!

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1.11.17

Is your content sparking conversations?

Have you ever said ‘Good morning’ to someone who didn’t respond? It’s an unsettling feeling of sorrow, even indignance when a generous, warmly-intended communiqué is ignored. There’s a parallel on our content marketing program: if we put time and effort into creating our content, and sending out our e-newsletters, what happens if we get little or no response?I see content marketing as a three-step process: we start with content, create a conversation, and this leads to connections – or, more in commercial terms: conversions.

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