It’s not good news, is it? A big part of my professional life is spent encouraging thought leaders to get their ideas down on paper in book form, publish them, and send them out into the world: something about which many of them feel diffident, to say the least. And now, here I am, pointing out that whatever you put out there in writing (blog, book, white paper) will, in fact, be mercilessly judged by your readership. Read More
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Every thought leader who writes a book needs help. A buddy. A fellow traveller. A book is too big a project to be tackled alone. And let’s face it, it’s not so much fun on your own. I liken it to climbing Mount Everest. Every author I have worked with goes through a crisis of confidence somewhere on the way to the summit. Some only metres from the top! Read More
You’ll never guess what the dictionary definition of a book is: ‘a written or printed work consisting of pages glued or sewed together along one side and bound in covers’. Yep — that encompasses many possibilities, doesn’t it? In fact, as far as definitions go, your book can have blank pages and still qualify for the noun. Millions of blank books sell every year — why didn’t I think of that! Read More
Promoting your book is the big gig for all authors. I saw a great example of this at a book launch last night. The place was packed. I know the author, Lennox Nicholson, a little and can’t wait to read his book, On the Wagon. It’s a sober version of On the Road, the American beat generation Jack Kerouac’s journey of self-discovery. Nicholson’s has a happier ending; Kerouac died of alcoholism in his forties! But my point is this: writing the book took Nicholson three years, yet his journey as an author is just beginning. His big gig now is to get the book into the hands of his fans.
Have you noticed how confronting it is to put your ideas down on paper? We believe we are an expert until we start writing.My clients often tell me they experience a sinking feeling as they write: a feeling of unworthiness. A question arises in their mind along these lines: Who am I to write this blog or book? Read More
Rant, whinge, whine, barely transparent sales pitch, waffle, unconvincing – we don’t want our blogs (or book) to qualify for those epithets. Powerful blogs are both persuasive and respectful. They outline the views of the author, then give readers all the arguments in a debate, including those on the opposing side. They leave the reader (that’s us) to decide for ourselves if we agree. Respect, right? Read More
Do we need another blog? It’s a question that I get asked a lot. Fair enough. Given that there are 2.5 million blog posts a month, you might wonder if we do need another blog.
My answer is ‘yes’, of course. I am a blogger. But if you have any doubts, I would like to lay them to rest with my list of 21 reasons why blogging will never die. And once you have put aside your doubts, you can focus on how to start your blog, keep it going and make it the best it can be (which I personally think is a better use of your time). Read More
I’m not the only business book blogger out there who can help you write. Because I spend a lot of time reading about writing books, I’ve discovered some of the best sources of wisdom around the world. If you follow me on LinkedIn and Twitter, you’ll know that I share content from other bloggers every day. Some marketers (not all) might say that if I introduce you to these other book writing experts, you might decide someone else’s blog is better for you than mine. I’ll lose you. And I’d miss you. Read More
Sitting down may be as bad for you as smoking. We would all like to spend less time sitting down and more time moving, right? And if you are writing a book, you are probably already worrying about what’s going to become of your bum (or is that just me?)
Some might insist that writing is a sedentary occupation. But advances in technology mean it doesn’t have to be. With a few tips, you can write your first draft while you are walking, gardening or having coffee with a friend. Read More
The Leprechaun of Irish folk-law, a cobbler by trade, has a secret stash of gold. If you catch him, he has to tell you where to find the gold. Ideas are like that; if we catch them, they must reveal their gold. But like those little green men, they have an irritating way of disappearing when you need them most. They seem solid, but if we don’t hold on to them for dear life, they are here one minute and gone the next. Read More