When Google changes our world, content marketers must follow.
The latest iteration of Google’s algorithms, called Hummingbird, released late last year, has implications for the way we write our stories, blogs, features, profiles, case studies or opinion pieces.
Google prefers conversational content because that is the way we search. Increasingly we search the questions that come into our head, such as how can I write more conversationally?, and when we do, all the people who are writing conversationally score high on the organic search rankings.
Google’s new algorithm may have some impacts on your content marketing strategy, but it ultimately comes back to the elements of excellent marketing and excellent media too:
- Create useful content.
- Make your content mobile-friendly.
- Don’t ignore social media.
It’s just one of five big shifts coming to content marketing in 2014, according to the US Content Marketing Institute.
You might also like
The secret to asking the right questions: Follow the story
Do you remember a TV character called Columbo? He was a detective with one squinty eye who was a master of questioning his suspects. He was pretty awkward himself. He Read more
Will apartment living ever be preferred by families?
Building apartments for families is not for the faint-hearted, but Melbourne developers, Marcus Lyon and Paul Bell, are taking on the challenge. A project on Brunswick Group’s drawing board, inching its Read more