Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
5.11.14

Banner ads must die

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Your customers ignore them. Your future customers might even hate you for interrupting their content experiences. And click-through rates are less than 0.1% in most industries.

So why do people still use banner ads? Michael Brenner investigates.

 

You might also like

Does content marketing work for “boring” industries?

Suffering insomnia? Here are some magic words that will put you to sleep in seconds: superannuation; accounting; balance sheet; facilities management in commercial office buildings; storage.

But Read more

How to link all the ideas in your chapters to make a cohesive book

Reading a book should be like floating gently down a river towards an ocean of possibilities. To keep our reader receptive to our ideas, we want them to be Read more