Author Archives for kathwalters

About kathwalters

With 16 years experience as an editor and senior journalist in the mainstream press, I have an established track record for creating great content -- stories, links, tweets, blogs -- quickly and efficiently across a wide range of industry sectors. I am an editor, journalist and content marketer.
Contact me to find out more: 0425 040 020

Publishing Power

December 6, 2017 2:44 pm Published by Leave your thoughts

Publishing is a relationship builder. In April this year, I got a contact request via LinkedIn. With it came a note. ‘Enjoyed your article on being worthy to write a book, Kath. I'd like to connect.’ Done. I thanked Mike (it’s his real name) for the feedback and asked him to let me know if I could help in any way. In August, Mike came back to me: ‘Hi Kath, ‘I “may” write a book, let’s have a chat on the phone.’


Not good enough: How to (sometimes) conquer the long, dark night

November 22, 2017 12:08 pm Published by Leave your thoughts

I'm feeling fantastic. Now. Half an hour ago, I was feeling the weight of the world upon me. Feeling ‘not good enough' is a physical feeling as well as an emotional one. My skin zings with an uncomfortable sensitivity, and my nerves jolt me when I least expect it: whenever I relax. Feeling fantastic is physical too. My shoulders relax, and my spine straightens. I smile to myself and at others. I take deep, satisfying breaths.


The Remarkable Power of Finishing

November 8, 2017 3:17 pm Published by Leave your thoughts

As a journalist, I became a finishing expert. I wrote and published about 80,000 words a year. At first, finishing a story was a huge challenge. It took me a whole day to write 700 words and more time to do the interviewing and research. I just couldn’t say goodbye to a story until I thought it was perfect.


Is your content sparking conversations?

November 1, 2017 4:02 pm Published by Leave your thoughts

Have you ever said ‘Good morning’ to someone who didn’t respond? It’s an unsettling feeling of sorrow, even indignance when a generous, warmly-intended communiqué is ignored. There’s a parallel on our content marketing program: if we put time and effort into creating our content, and sending out our e-newsletters, what happens if we get little or no response?


Write like you are at a dear friend’s funeral

October 25, 2017 12:04 pm Published by Leave your thoughts

I was at a memorial yesterday (goodbye, dear Jacqui), watching projected photos of my friend’s life, and listening to stories about her. We laughed a lot and felt our hearts crack open, as each of the speakers described Jacqui in all her specialness. And I was struck by the effortlessness with which each of us can craft a powerful story when it really matters.


Time to Write: Lessons from Officeworks’ Content Marketing Campaign

September 27, 2017 12:14 pm Published by Leave your thoughts

I was fascinated to see the stationery shop, Officeworks, launch a marketing campaign called Time to Write. As a content marketing campaign, which combines the benefits of information for consumers and sales opportunities for Officeworks, it’s pretty good – but not faultless. I thought I would unpack it for my Sticky community as an example of what you might do, and not do, in your own blogging campaigns.


Some Apps that Help with Writing (and Some to Avoid)

September 13, 2017 12:28 pm Published by Leave your thoughts

Professional writers have wings. Hacks. Apps. Tricks. When you write for a living, you want to get past the barriers – fear, the first sentence, the blank screen – as fast as possible so you can meet your deadline. Knowing this, app developers are out there trying to help us. Don’t you just love ’em! I’ll include some I use, some I’ve heard about and haven’t tried, and some I’ve discovered in writing this story. If you try them, please tell me what you think of them.


The Sacred Pause

August 30, 2017 12:20 pm Published by Leave your thoughts

In minutes, I am heading for my weekly restorative yoga class. In this class, I become my opposite. Not doing, being. Not rigid, yielding. Not active, passive. Not striving, but surrendering. When I walk in, I lie down on my mat, the first thing I take is a big breath and sigh. Aaaah, home. It is time to pause.


The cure for doubt is not faith; it is curiosity

August 16, 2017 2:16 pm Published by Comments Off on The cure for doubt is not faith; it is curiosity

I’ve made a living from doubt (I’ll explain shortly). I’ve frolicked in its bounty and have cried under its lash. Doubt can be cruel and merciless, and hold us back. It can be the burning sun in a waterless desert. It can be an icy wind that whips away our cloak of confidence. We want to run from self-doubt (I am sure that is not just me). We want to bathe in the cool, clear waters of conviction. But conviction is dangerously beguiling. US President Donald Trump has risen to power by promising rubbish with great conviction.