There is nothing in the dictionary definition about how many pages make a book, what size it should be, or if it must have one word or 20 or 5000 words per page. Even so, will your readers be satisfied if you give them a book that is 10 pages long, with one word a page? I think not. Let’s define what readers expect from a business book, and how to make them so excited that they buy yours.
Author Archives for kathwalters
With 16 years experience as an editor and senior journalist in the mainstream press, I have an established track record for creating great content -- stories, links, tweets, blogs -- quickly and efficiently across a wide range of industry sectors. I am an editor, journalist and content marketer.
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Promoting your book is the big gig for all authors. I went to a book launch last night. The place was packed. I know the author, Lennox Nicholson, a little and can't wait to read his book, On the Wagon. My point is this: writing the book took Nicholson three years, yet his journey as an author is just beginning. Promoting his book is his big gig now.
Rant, whinge, whine, barely transparent sales pitch, waffle, unconvincing – we don’t want our blogs (or book) to qualify for those epithets. Powerful blogs are both persuasive and respectful. They outline the views of the author, then give readers all the arguments in a debate, including those on the opposing side. They leave the reader (that’s us) to decide for ourselves if we agree. Respect, right?
Do we need another blog? It’s a question that I get asked a lot. Fair enough. Given that there are 2.5 million blog posts a month, you might wonder if we do need another blog.
I’m not the only business book blogger out there who can help you write. Because I spend a lot of... View Article
Sitting down may be as bad for you as smoking. We would all like to spend less time sitting down and more time moving, right? And if you are writing a book, you are probably already worrying about what’s going to become of your bum (or is that just me?)
The Leprechaun of Irish folk-law, a cobbler by trade, has a secret stash of gold. If you catch him, he has to tell you where to find the gold. Ideas are like that; if we catch them, they must reveal their gold. But like those little green men, they have an irritating way of disappearing when you need them most. They seem solid, but if we don't hold on to them for dear life, they are here one minute and gone the next.
When you are writing a book or blog, your mind will often lead you down a dead-end. Then it is time for you to apply the question cure. As a journalist, I immersed myself in questions every day. Questions sparks a story idea. How do start-up companies find money for growth? What led that company to go offshore? I'd ask everyone involved questions and their answers became the story.
Quoting is quite hard to do elegantly. Too much attribution is laborious to read. Too little is rude at best and borders on plagiarism. Not the attributes we want in sticky stories – which are memorable, inspiring, thought provoking.
Consummate authors scare us. They turn us from rabbits to turtles. Instead of tearing along, enjoying the wind in our hair and the exhilaration of taking great leaps forward, we toddle along heavily, sniffing the air for signs of danger and twitching back into our shell at every instant. How then can we unleash our inner rabbit, pirate or hard-boiled investigator? And does it even matter if we have a voice?