Professional writers have wings. Hacks. Apps. Tricks. When you write for a living, you want to get past the barriers – fear, the first sentence, the blank screen – as fast as possible so you can meet your deadline. Knowing this, app developers are out there trying to help us. Don’t you just love ’em! I’ll include some I use, some I’ve heard about and haven’t tried, and some I’ve discovered in writing this story. If you try them, please tell me what you think of them.
Author Archives for kathwalters
With 16 years experience as an editor and senior journalist in the mainstream press, I have an established track record for creating great content -- stories, links, tweets, blogs -- quickly and efficiently across a wide range of industry sectors. I am an editor, journalist and content marketer.
Contact me to find out more: 0425 040 020
In minutes, I am heading for my weekly restorative yoga class. In this class, I become my opposite. Not doing, being. Not rigid, yielding. Not active, passive. Not striving, but surrendering. When I walk in, I lie down on my mat, the first thing I take is a big breath and sigh. Aaaah, home. It is time to pause.
I’ve made a living from doubt (I’ll explain shortly). I’ve frolicked in its bounty and have cried under its lash. Doubt can be cruel and merciless, and hold us back. It can be the burning sun in a waterless desert. It can be an icy wind that whips away our cloak of confidence. We want to run from self-doubt (I am sure that is not just me). We want to bathe in the cool, clear waters of conviction. But conviction is dangerously beguiling. US President Donald Trump has risen to power by promising rubbish with great conviction.
It's not good news, is it? A big part of my professional life is spent encouraging thought leaders to get their ideas down on paper in book form, publish them, and send them out into the world: something about which many of them feel diffident, to say the least. And now, here I am, pointing out that whatever you put out there in writing (blog, book, white paper) will, in fact, be mercilessly judged by your readership.
Every thought leader who writes a book needs help. A buddy. A fellow traveller. A book is too big a project to be tackled alone. And let's face it, it's not so much fun on your own. I liken it to climbing Mount Everest. Every author I have worked with goes through a crisis of confidence somewhere on the way to the summit. Some only metres from the top!
There is nothing in the dictionary definition about how many pages make a book, what size it should be, or if it must have one word or 20 or 5000 words per page. Even so, will your readers be satisfied if you give them a book that is 10 pages long, with one word a page? I think not. Let’s define what readers expect from a business book, and how to make them so excited that they buy yours.
Promoting your book is the big gig for all authors. I went to a book launch last night. The place was packed. I know the author, Lennox Nicholson, a little and can't wait to read his book, On the Wagon. My point is this: writing the book took Nicholson three years, yet his journey as an author is just beginning. Promoting his book is his big gig now.
Rant, whinge, whine, barely transparent sales pitch, waffle, unconvincing – we don’t want our blogs (or book) to qualify for those epithets. Powerful blogs are both persuasive and respectful. They outline the views of the author, then give readers all the arguments in a debate, including those on the opposing side. They leave the reader (that’s us) to decide for ourselves if we agree. Respect, right?
Do we need another blog? It’s a question that I get asked a lot. Fair enough. Given that there are 2.5 million blog posts a month, you might wonder if we do need another blog.
I’m not the only business book blogger out there who can help you write. Because I spend a lot of... View Article