Author Archives for kathwalters

About kathwalters

With 16 years experience as an editor and senior journalist in the mainstream press, I have an established track record for creating great content -- stories, links, tweets, blogs -- quickly and efficiently across a wide range of industry sectors. I am an editor, journalist and content marketer.
Contact me to find out more: 0425 040 020

What is a business book, and what makes it sell?

July 26, 2017 3:25 pm Published by Leave your thoughts

There is nothing in the dictionary definition about how many pages make a book, what size it should be, or if it must have one word or 20 or 5000 words per page. Even so, will your readers be satisfied if you give them a book that is 10 pages long, with one word a page? I think not. Let’s define what readers expect from a business book, and how to make them so excited that they buy yours.


Easy ways to promote your new book

July 20, 2017 1:17 pm Published by Leave your thoughts

Promoting your book is the big gig for all authors. I went to a book launch last night. The place was packed. I know the author, Lennox Nicholson, a little and can't wait to read his book, On the Wagon. My point is this: writing the book took Nicholson three years, yet his journey as an author is just beginning. Promoting his book is his big gig now.


7 Simple Secrets to Totally Rocking Your Blog (and Book)

July 5, 2017 12:51 pm Published by Leave your thoughts

Rant, whinge, whine, barely transparent sales pitch, waffle, unconvincing – we don’t want our blogs (or book) to qualify for those epithets. Powerful blogs are both persuasive and respectful. They outline the views of the author, then give readers all the arguments in a debate, including those on the opposing side. They leave the reader (that’s us) to decide for ourselves if we agree. Respect, right?


Why your best ideas are like tricky little leprechauns

May 17, 2017 11:34 am Published by Leave your thoughts

The Leprechaun of Irish folk-law, a cobbler by trade, has a secret stash of gold. If you catch him, he has to tell you where to find the gold. Ideas are like that; if we catch them, they must reveal their gold. But like those little green men, they have an irritating way of disappearing when you need them most. They seem solid, but if we don't hold on to them for dear life, they are here one minute and gone the next.


The question cure

May 10, 2017 10:54 am Published by Leave your thoughts

When you are writing a book or blog, your mind will often lead you down a dead-end. Then it is time for you to apply the question cure. As a journalist, I immersed myself in questions every day. Questions sparks a story idea. How do start-up companies find money for growth? What led that company to go offshore? I'd ask everyone involved questions and their answers became the story.


How to find your writer’s voice

April 20, 2017 3:06 pm Published by Leave your thoughts

Consummate authors scare us. They turn us from rabbits to turtles. Instead of tearing along, enjoying the wind in our hair and the exhilaration of taking great leaps forward, we toddle along heavily, sniffing the air for signs of danger and twitching back into our shell at every instant. How then can we unleash our inner rabbit, pirate or hard-boiled investigator? And does it even matter if we have a voice?