The measurement tail is wagging the marketing dog – and it’s turning your content marketing into a dog.
Unfortunately, few marketers have the insight needed to illustrate the problem of how obsessive measurement can kill your strategy, and even fewer have the guts to take it on within their organisations, as Eric Wittlake explains at the Content Marketing Institute.
You might also like
How long should each blog post be? A data-driven answer
People often obsess over how long their blog posts should be. There's a lot of information out there regarding the "perfect" length of a blog post, but a lot of Read more
LinkedIn’s content publishing flood: 4 tips for staying afloat
LinkedIn’s decision to open its content publishing platform to every one of its 277 million members clearly hasn’t left CMI founder Joe Pulizzi sitting on the fence. Read more