Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
13.8.14

Are you too obsessed with measuring your content marketing?

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

The measurement tail is wagging the marketing dog – and it’s turning your content marketing into a dog.

Unfortunately, few marketers have the insight needed to illustrate the problem of how obsessive measurement can kill your strategy, and even fewer have the guts to take it on within their organisations, as Eric Wittlake explains at the Content Marketing Institute.

Read more.

 

You might also like

Why you struggle to publish your blog

Self-publishing is a whole different ball game to the media world that has been my world for the past 16 years. Read more

Are your kids ready to attend a funeral?

Recently wrote this piece for parenting expert, Michael Grose, on the subject of kids, funeral and death. Fascinating subject. Read more