The measurement tail is wagging the marketing dog – and it’s turning your content marketing into a dog.
Unfortunately, few marketers have the insight needed to illustrate the problem of how obsessive measurement can kill your strategy, and even fewer have the guts to take it on within their organisations, as Eric Wittlake explains at the Content Marketing Institute.
You might also like
The business impact of writing a book
Hungarian-born architect and building engineer, Anetta Pizag, wants the companies she works with to thrive.
One way to do that is to change the design of their Read more
Why you should subscribe to Copyblogger (if you tick one of the boxes below)
Look, peeps, if you are going to subscribe to one content marketing e-newsletter (other than mine), here’s the thing: it has to be Copyblogger. Read more