Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
16.6.15

A very good reason to become the president of your industry association

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

As money wasters, industry associations fall into a category of their own. In many cases, they deliver value far under the fees they charge.

Here’s a way to make them pay: take a leadership role, and use it to build your media profile.

Journalists often seek comment from relevant industry associations, especially if they discover good “talent”, by which I mean someone who is succinct, available, and has firm, informative views.

Industry associations give journalists an industry-wide perspective without plugging a particular company, and the imprimatur of representing a membership.

Take an active role in building the media presence for the association you represent. Develop some policy positions, anticipate potential moments when coverage is likely – the Federal budget, for example – and make sure your name is available to relevant media outlets.

The industry association and its members benefit from having a high-profile president and will thank you for helping to advance their agenda.

You benefit from getting your name into the contact books of journalists. It doesn’t actually matter if the industry association’s policy positions differ from your own.

Once you have the relationships with journalists, you can stay in touch and offer independent commentary of your own in the future. By then, you will have built your media credibility and earned their trust.

Most honorary presidents serve a 12-month term. The priceless coverage and credibility you receive in this year will make all the fees you have paid and all the fees you pay in future worth every penny.

 

You might also like

Three lessons from a titan of copywriting

Great writing still rules. And those who spend more time storytelling and less time figuring out the next big “Ninja technique” will be the winners for the long haul. Read more

Who, how, and why: Three keys to successful content marketing

What breaks the good content marketers away from the pack is their ability to tell a story – and to tell that story to the right people Read more