By Kath Walters
Producing engaging content tops the list of the 10 biggest challenges that Australian marketers face, according the recent study, Content Marketing in Australia 2015: Budgets, Benchmarks and Trends.
Of the 251 marketers surveyed, one in two (50%) named producing engaging content as a challenge even bigger than lack of budget (a close second at 48%) and producing content consistently (46%).
So here’s a secret: a big part of the recipe for story quality is the story brief.
Read more at NewsModo.
You might also like
How to handle criticism of your book
Publishing makes us vulnerable – naked in front of our readership. A book, no matter how businesslike, is an intimate insight into the mind of its author. And authors know Read more
The business impact of writing a book
Hungarian-born architect and building engineer, Anetta Pizag, wants the companies she works with to thrive.
One way to do that is to change the design of their Read more