Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
11.2.15

A brief secret

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Producing engaging content tops the list of the 10 biggest challenges that Australian marketers face, according the recent study, Content Marketing in Australia 2015: Budgets, Benchmarks and Trends.

Of the 251 marketers surveyed, one in two (50%) named producing engaging content as a challenge even bigger than lack of budget (a close second at 48%) and producing content consistently (46%).

So here’s a secret: a big part of the recipe for story quality is the story brief.

Read more at NewsModo.

 

You might also like

Five content marketing mistakes politicians make

Politicians produce a lot of content, and never more so than once an election has been called. Read more

Why content strategists shouldn’t lose sight of actual people

The Content Marketing Institute has discovered from its research that a lot of marketers have a hard time understanding the discipline of a content strategy. Read more