Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
11.2.15

A brief secret

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

By Kath Walters

Producing engaging content tops the list of the 10 biggest challenges that Australian marketers face, according the recent study, Content Marketing in Australia 2015: Budgets, Benchmarks and Trends.

Of the 251 marketers surveyed, one in two (50%) named producing engaging content as a challenge even bigger than lack of budget (a close second at 48%) and producing content consistently (46%).

So here’s a secret: a big part of the recipe for story quality is the story brief.

Read more at NewsModo.

 

You might also like

Can your ideas stand up to critics?

Not everyone agrees with my thoughts on media relations. For example, I recommend to my clients that, when they pitch a story, they alert the journalist to a contact Read more

Help fix content marketing in 2015

Like a train without breaks, content marketing is on the brink of careering out of control. I don’t want to rain on your parade. In principle, everything about content marketing is Read more