How to research your bestselling book in 90 days
As a journalist, I learned a very important lesson: I couldn’t write a story if I hadn’t done the research. By ‘the research’ I mean that I had to do enough research to be sure of what I wanted to say. I might have a topic, like marketing to men. I’d start interviewing people on this topic, and gradually, the story would become clear. It might be that men are often overlooked by marketers, or that it’s pointless marketing to men because women do most of the buying. I had to keep on asking questions, checking out assumptions, until I was sure.