by admin | May 31, 2018 | Content marketing
If you are a business book author today, you face two big problems.
The first is that you have lost the first-mover advantage. Great books — including those that are self-published — appear daily. Competition and quality is on the way up. The second big challenge is making writing your book fun.
Professional writers have always faced that challenge. No-one sticks to a career that isn’t fun. And if you are no good, your career won’t stick to you.
Use these three tips to beat your competition and have more fun writing.
by admin | May 16, 2018 | Content marketing
When you decide to write a book, you face one significant barrier: no-one likes being told what to do or think. In fact, the harder someone tries to convince me of anything, the harder I resist, and the more sceptical I become. I might even fling a book onto the couch with a bit of righteous anger, exclaiming, ‘How stupid do you think I am?’ That is how one-sided arguments make us feel: insulted. ‘Pollyanna-style’ panacea to the injustices of the world have the same effect.
by admin | May 2, 2018 | Content marketing
A business book has a simple and powerful value proposition: to help you sell more of your valuable mentoring, training or speaking programs. Here’s the scenario. You sell a two-day leadership training program for veterinary practices for $10,000 a program. Each year, you sell 10 programs and make $100,000 a year.
You self-publish 200 copies of a book about leadership in veterinary practices. You get 50 new leads from giving away and selling your books. As a result, you get an extra 10 training gigs a year. You just made an extra $100,000 a year and doubled your income.
