by admin | Jul 5, 2017 | Content marketing
Rant, whinge, whine, barely transparent sales pitch, waffle, unconvincing – we don’t want our blogs (or book) to qualify for those epithets. Powerful blogs are both persuasive and respectful. They outline the views of the author, then give readers all the arguments in a debate, including those on the opposing side. They leave the reader (that’s us) to decide for ourselves if we agree. Respect, right?
by admin | Jun 28, 2017 | Content marketing
Do we need another blog? It’s a question that I get asked a lot. Fair enough. Given that there are 2.5 million blog posts a month, you might wonder if we do need another blog.
by admin | Jun 7, 2017 | Business strategy, Content marketing
I’m not the only business book blogger out there who can help you write. Because I spend a lot of time reading about writing books, I’ve discovered some of the best sources of wisdom around the world. If you follow me on LinkedIn and Twitter, you’ll...
by admin | May 24, 2017 | Content marketing
Sitting down may be as bad for you as smoking. We would all like to spend less time sitting down and more time moving, right? And if you are writing a book, you are probably already worrying about what’s going to become of your bum (or is that just me?)
by admin | May 17, 2017 | Content marketing
The Leprechaun of Irish folk-law, a cobbler by trade, has a secret stash of gold. If you catch him, he has to tell you where to find the gold. Ideas are like that; if we catch them, they must reveal their gold. But like those little green men, they have an irritating way of disappearing when you need them most. They seem solid, but if we don’t hold on to them for dear life, they are here one minute and gone the next.