Archives

22.11.17

Not good enough: How to (sometimes) conquer the long, dark night

I’m feeling fantastic. Now. Half an hour ago, I was feeling the weight of the world upon me. Feeling ‘not good enough’ is a physical feeling as well as an emotional one. My skin zings with an uncomfortable sensitivity, and my nerves jolt me when I least expect it: whenever I relax.

Feeling fantastic is physical too. My shoulders relax, and my spine straightens. I smile to myself and at others. I take deep, satisfying breaths.

How can that happen? How can I shift from a not-good-enough mindset to radiant, energetic and joyous in 30 minutes? And why does it matter to us as authors?  Read More

 
8.11.17

The Remarkable Power of Finishing

As a journalist, I became a finishing expert. I wrote and published about 80,000 words a year. At first, finishing a story was a huge challenge. It took me a whole day to write 700 words and more time to do the interviewing and research. I just couldn’t say goodbye to a story until I thought it was perfect.

And you know what? It was never perfect. Every story needed some editing. Sometimes my editor asked me to get more information, or check a fact, or clarify my meaning. Sometimes I’d been so busy getting the words right that I added up some numbers in the story incorrectly. Huh!

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1.11.17

Is your content sparking conversations?

Have you ever said ‘Good morning’ to someone who didn’t respond? It’s an unsettling feeling of sorrow, even indignance when a generous, warmly-intended communiqué is ignored. There’s a parallel on our content marketing program: if we put time and effort into creating our content, and sending out our e-newsletters, what happens if we get little or no response?I see content marketing as a three-step process: we start with content, create a conversation, and this leads to connections – or, more in commercial terms: conversions.

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