Archives

27.9.17

Time to Write: Lessons from Officeworks’ Content Marketing Campaign

I was fascinated to see the stationery shop, Officeworks, launch a marketing campaign called Time to Write. As a content marketing campaign, which combines the benefits of information for consumers and sales opportunities for Officeworks, it’s pretty good – but not faultless. I thought I would unpack it for my Sticky community as an example of what you might do, and not do, in your own blogging campaigns.

Let’s be clear: I don’t spend my time and money blogging just because I love you (even though I do). I blog because in order to build a community of interest (that’s you) in my ideas and approach, to build my reputation as an author’s mentor, to establish my credibility and authority, and to find clients.

So I am not going to chuck rocks at Officeworks for a campaign designed to sell notebooks, pencils and pens. Their commercial focus is not a problem in my view. Setting that aside then, let’s unpack the campaign.    Read More

 
13.9.17

Some Apps that Help with Writing (and Some to Avoid)

Professional writers have wings. Hacks. Apps. Tricks. When you write for a living, you want to get past the barriers – fear, the first sentence, the blank screen – as fast as possible so you can meet your deadline. Knowing this, app developers are out there trying to help us. Don’t you just love ’em!  I’ll include some I use, some I’ve heard about and haven’t tried, and some I’ve discovered in writing this story. If you try them, please tell me what you think of them.  Read More