by admin | Feb 23, 2017 | Content marketing
I sat down at a café table a month ago and watched my daughter’s eyes brim with tears at the implications of the US President Donald Trump coming to power. The hate, the division and the stupidity floored her. I feel the same.
At that moment, I decided to make sure every blog I wrote this year included a reference to the stupidity of President Trump. My blog is not a political one – it’s about the positioning power of writing business books and blogs – but weaving a reference to President Idiot into all my blogs makes my task more fun.
We are drawn to …
by admin | Feb 17, 2017 | Content marketing
About 10 days ago, a chocolate brown poodle ran in front of my push bike, and I couldn’t stop in time. I fell off and ended up in a hospital with a broken wrist and received what the doctors like to call lacerations (horrid gashes) to my knee and my forearm. Ouch …
by admin | Feb 1, 2017 | Content marketing
When you enter the world of publishing, you enter the world of media, copyright and intellectual property law. The biggest risk is that you will defame someone, and they will sue you. I try not to discuss stuff that can go wrong as a writer; most people are already terrified of publishing.
However, this is important because it’s easy to make a slip up that might land you in court, paying a fine, or pulping your book. We publish to build our reputation, not to have it trashed.
