Ninety (90) days is a generous time frame to write a great business book. And the faster you write it, the better it will be.
Most would-be authors don’t believe me when I tell them they can write a book in 90 days. Three years sounds more realistic to their ears. They are tempted to believe me, but they have a niggling suspicion that keeps undermining their belief – it wouldn’t be a book worth reading. How could it be an awesome, quality book?
Publishing makes us vulnerable – naked in front of our readership. A book, no matter how businesslike, is an intimate insight into the mind of its author. And authors know it. Many hang on to their manuscripts, hiding them from the world, for fear of what others will think, and clinging to an illusion of controlling their reactions with one more rewrite.
And so, publishing is the act of letting go. We cannot escape the vulnerable feelings that such an act inspires. So how can we manage it?
Every reader has a finely tuned radar for pointless personal stories. Many of you probably wanted to stop reading after the first few words. Some of you may have felt a little jacked off at the underlying smugness of my words. For the rest of you, the question that instantly popped in your mind is ‘So what?’