In every good piece of writing, from blogs to emails, there is a story. If you want your writing to influence your reader, that story is the Star of Bethlehem. Follow it religiously.
I’ve been reading a classic text about writing by Kenneth Roman and Joel Raphaelson. It’s called: Writing that Works: How to Communicate Effectively in Business.
Content marketing, or blogging, is a fabulous tool for attracting new customers. But it takes time to convert readers into customers. Just like dating, no one gets married the first time they meet!
That’s a bit of a problem, isn‘t it? You need results right now. As business leaders, we must keep the money flowing in. As marketing directors, we must deliver results to get bigger content marketing budgets.
Before you engage a content marketing agency, ask them this important question: how much will you pay my writers?
There’s big bucks in content, but the people at the base of the pyramid – writers – are missing out.
Unfortunately, most content marketing agencies don’t pay their writers nearly enough. Expectations are high; pay is pathetic.
A deleted blog is a dead blog. And that’s blog hell.
All your wisdom, lost. All opportunity for conversation and connection with your readers, gone.
It’s a sad fact that most blogs and e-newsletter meet their maker before they are even opened. The latest figures show that, across all industries, the average open rates for e-newsletters (blogs) are about one in five (20%).
Some of you might worry that it is rude to be so blunt.