Archives

16.12.15

My thanks to you

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” William Arthur Ward, author.

I’ve always been an ambitious person. It’s a positive quality in many ways, but it has a dark side. The drive to do more and to be more can make us forget the sheer wonder of what we already are and already have. There is a Buddhist proverb that goes like this: “Enough is a feast.” How true.   Read More

 
9.12.15

Get your content marketing to stand out – if you dare

The goal of content marketing is to stand out. Why go to all the effort of creating content just to be a me-too brand?

Unfortunately, most content is me-too content.

If you want to stand out, you need to do something different.

So, here’s what you can do.  Read More

 
2.12.15

Eight years of blogging pays back big time

By Kath Walters

Owen McCall is a successful technology consultant based in New Zealand. I know McCall is successful because I happen to know how much he earns in revenue and, even though I am not telling you, it’s a figure that spells S U C C E S S.

McCall estimates that 60% of his business comes from referals within his network. The other 40% comes from his content marketing program. In other words, he gets a 40% lift in revenue as a result of publishing a monthly blog.  Read More