I’ve always been an ambitious person. It’s a positive quality in many ways, but it has a dark side.
The drive to do more and to be more can make us forget the sheer wonder of what we already are and already have.
There is a Buddhist proverb that goes like this: “Enough is a feast.” How true.
The goal of content marketing is to stand out. Why go to all the effort of creating content just to be a me-too brand?
Unfortunately, most content is me-too content.
If you want to stand out, you need to do something different.
So, here’s what you can do.
Owen McCall is a successful technology consultant based in New Zealand. I know McCall is successful because I happen to know how much he earns in revenue and, even though I am not telling you, it’s a figure that spells S U C C E S S.
McCall estimates that 60% of his business comes from referals within his network. The other 40% comes from his content marketing program. In other words, he gets a 40% lift in revenue as a result of publishing a monthly blog.