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25.11.15

How LinkedIn revitalised a video star

By Kath Walters

Mothers are some of the most efficient people you’ll meet.

They’ve got a lot of calls on their time. It wasn’t a problem with efficiency that led Jules Blundell to close down her full service marketing practice, Marketing Hands, to focus purely on video marketing; it was the need to be around for her twins, then four years old.   Read More

 
25.11.15

All ears on deck: The shareholder myth

By Kath Walters

This sentence in a Sydney Morning Herald report about the diesel emissions scandal at the German car company Volkswagen struck me: “Corporate advisory groups have declared VW as having the worst corporate governance among its German peers, and it has been under attack by various shareholder groups over lack of board independence.”

In other words,  Read More

 
 
4.11.15

Are you taking too long to write your blog?

By Kath Walters

 

You can write a blog in 20 minutes. D’you want to know how? Start 20 minutes before the deadline.

We give ourselves way too much leeway with blogging. We are convinced that every word has to be right before we show the world. This is perfectly understandable.  Read More