by admin | Sep 23, 2015 | Content marketing
Content marketing is at a crossroads: too often it has lashings of marketing and just a dab of content.
Readers rule. That’s the guiding principle I teach in my writing programs. Understand your reader and you will engage them, inform them and win them as customers.
by admin | Sep 16, 2015 | Content marketing
In every good piece of writing, from blogs to emails, there is a story. If you want your writing to influence your reader, that story is the Star of Bethlehem. Follow it religiously.
I’ve been reading a classic text about writing by Kenneth Roman and Joel Raphaelson. It’s called: Writing that Works: How to Communicate Effectively in Business.
by admin | Sep 9, 2015 | Content marketing
Content marketing, or blogging, is a fabulous tool for attracting new customers. But it takes time to convert readers into customers. Just like dating, no one gets married the first time they meet!
That’s a bit of a problem, isn‘t it? You need results right now. As business leaders, we must keep the money flowing in. As marketing directors, we must deliver results to get bigger content marketing budgets.
by admin | Sep 2, 2015 | Content marketing
Before you engage a content marketing agency, ask them this important question: how much will you pay my writers?
There’s big bucks in content, but the people at the base of the pyramid – writers – are missing out.
Unfortunately, most content marketing agencies don’t pay their writers nearly enough. Expectations are high; pay is pathetic.