by admin | Feb 18, 2015 | Content marketing
It was not a good date; it was an awful date. Jordana Borensztajn, former journalist and self-confessed social media obsessive, had met the guy online – “of course”.
When her date turned out to be a horrible experience, Borensztajn was pretty rattled. “The only way I could cope was talking to my friend afterwards, and I was relaying the conversation and speaking the way he spoke, and by the end she was laughing until she cried,” says Borensztajn.
by admin | Feb 11, 2015 | Content marketing
Producing engaging content tops the list of the 10 biggest challenges that Australian marketers face, according the recent study, Content Marketing in Australia 2015: Budgets, Benchmarks and Trends.
Of the 251 marketers surveyed, one in two (50%) named producing engaging content as a challenge even bigger than lack of budget (a close second at 48%) and producing content consistently (46%).
by admin | Feb 10, 2015 | Content marketing
If you want a journalist to write about you, your messages or your company, the press release is your worst enemy.
Although the idea of the press release has become ubiquitous, it’s a fundamental misunderstanding of what goes on in a journalist’s mind.
by admin | Feb 10, 2015 | Content marketing
When you have to create fresh topics for your blog each week, sometimes you just feel stuck. Since finding a way into your readers’ hearts and minds is your goal, you can exhaust your brain trying to find that perfect connection. As a result, instead of producing the perfect piece of content, you accomplish very little or nothing at all.
by admin | Feb 10, 2015 | Content marketing
Want to find out the most effective and innfective words to use in the subject line of your email? I’ve saved you the trouble.
