By Kath Walters
Articles and blog posts are incredibly valuable in raising your brand and furthering your profile as an expert in your field. But often people find them hard to write, especially when they face writing their first piece.
There’s a reason that you – and many other people – might be struggling to write regular blog posts.
It’s because a typical blog post is what we and journalists call an opinion piece, and opinion is the hardest kind of writing to pull off successfully.