How to simplify complex content
So, you’re full of information and have a dramatic story for your audience? Great.
But here’s the harsh truth: your burning desire to enlighten those around you
So, you’re full of information and have a dramatic story for your audience? Great.
But here’s the harsh truth: your burning desire to enlighten those around you
Deep in my journalist’s heart is a grave concern about content marketing.
Is it a subterfuge?
If our underlying motivation is to lure our readers into
After a decade of writing copy for more than 200 client companies, Jon Wuebben, founder of Content Launch, has encapsulated his writing expertise in a software platform.
I don’t like the term ‘content marketing’ because when it’s used with certain people – and/or without proper context – it can cause confusion or be potentially meaningless.
How can marketers get buy-in from the C-suite, and how can marketing influence sales strategies?